Sofia, Bulgaria – September 23, 2025 – Bulgaria Textiles, operated by Gerys Ltd., today announced its ambition to become the European manufacturing partner of choice for the new generation of U.S. underwear and swimwear brands — including labels such as Skims, Savage X Fenty, and Frankies Bikinis — as they gain momentum in Europe.
With over 35 years of expertise in underwear, lingerie, and sportswear manufacturing, Bulgaria Textiles offers competitive EU-based production with unmatched speed to market. Located just 1–3 days away from Europe’s fashion capitals, the company provides nearshoring solutions that allow international brands to meet rising demand in Europe while keeping costs in line with locally produced alternatives.
While European consumers have traditionally trailed behind the U.S. in adopting new fashion trends, the surge of interest in American-born underwear and swimwear brands is changing the landscape. Bulgaria Textiles sees this moment as an opportunity to bridge the gap, enabling ambitious U.S. brands to scale quickly across Europe without sacrificing quality or competitiveness.
“Our dream clients are the innovators reshaping the underwear market — brands like Skims, Savage X Fenty, and Frankies Bikinis,” said Petar Georgiev, General Manager. “Europe is ready for them. For too long, our region has lagged behind in consumer demand for what’s new, while the U.S. has set the tone for what’s cool. But if these brands want to win in Europe, they must combine their unique identity with production that is competitive against Europe’s own rich tradition of lingerie and apparel. That’s where we come in — to make their expansion smooth, fast, and cost-effective.”
As the largest privately owned textile manufacturer in Bulgaria, Bulgaria Textiles already supports leading European brands including Hanro, Skiny, Huber, and Calida Bodywear. Now, the company is opening its doors to U.S. innovators ready to take Europe by storm.
For more information, visit www.bulgariatextiles.com.
About Bulgaria Textiles
Bulgaria Textiles is the international-facing brand of Gerys Ltd., a family-owned company with over 35 years of expertise in apparel manufacturing. Specializing in underwear, lingerie, and sportswear, the company offers full-service production solutions that combine EU competitiveness with speed to market. Bulgaria Textiles partners with both established and emerging brands to deliver high-quality, stretch-fabric garments for global consumers.